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Benjamin Moore History

1883

1883 Moore Brothers is founded in Brooklyn, New York, with one product, “Moore’s Prepared Calsom Finish,” and a commitment to sell its paints through independent retailers.

1892

1892Muresco® offers a new level of reliability and ease of application and becomes one of the most popular ready-mix paints on the market, available in colors and tints that can be custom blended.

1907

1907Benjamin Moore & Co. hires its first chemist and establishes its research department.

1930

1930Played by a series of actresses, the character of Betty Moore provides friendly decorating advice over the radio from the 1930s to the 1960s.

1957

1957Regal® Wall Satin® Latex Interior Paint is introduced. The DIY decorating market grows as consumers use this easier-to apply waterbased latex paint.

1972

1972Regal® Aqua Velvet®, a lowgloss latexbased paint, is launched. It gives a finish akin to eggshell coupled with excellent scrubbability. An industry first.

1976

1976 In commemoration of the United States Bicentennial, and in collaboration with the National Park Service (NPS) Benjamin Moore creates its Historic Colors Collection, an interpretation of colors from the archives of the NPS and its historic house sites.

1982

1982Moore’s® Computer Color Matching System is introduced, another industry first. Benjamin Moore retailers can now match the color of any sample. No longer is color choice limited to chips.

2000

2000Benjamin Moore & Co joins the Berkshire Hathaway family of companies.

2002

2002Benjamin Moore & Co undertakes a major retail development initiative leveraging the unique attributes of the local Independent Retailer. The Signature Store Program, designed to create a world class shopping experience, is launched.

2003

2003Regal® Matte merges great colors, a flat sheen, and carefree application with a level of durability, a proprietary stain release resin, imperceptible touch-up, and scrubbability never before available.

2005

2005Benajmin Moore Romania is born out of the manager’s wish to give the Romanian market superior quality products.

2015

2015Benjamin Moore releases Aura luxury paint collection in Romania.